As a busy entrepreneur, I know firsthand how challenging it can be to maintain a healthy lifestyle while juggling the demands of running a business. Time is always at a premium, and finding opportunities to hit the gym can feel like an impossible task. That’s why I’ve become a huge advocate for home workouts and building a personal fitness space.
Over the years, I’ve discovered that having the right equipment at home not only saves time but also eliminates excuses. No more battling traffic to get to the gym or waiting for machines to free up. With a well-equipped home gym, I can squeeze in a quick workout between Zoom calls or decompress after a long day without leaving my house.
But here’s the thing: finding the right equipment can be just as time-consuming as going to the gym itself. That’s why I’ve done the legwork for you. I’ve scoured the internet, compared countless online stores, and put together this list of the 10 best fitness equipment online stores. These retailers offer everything from basic dumbbells to advanced smart home gyms, catering to various budgets and fitness goals.
1. Strength Warehouse USA
Strength Warehouse USA (strengthwarehouseusa.com) is more than just an online retailer for gym equipment. Founded by a passionate fitness enthusiast with nearly two decades of experience in strength training and conditioning, this store aims to bridge the gap in customer service often found in the fitness equipment industry.
Strength Warehouse USA offers a wide range of products, from basic stretch bands to advanced power racks, catering to both home gym enthusiasts and commercial facility owners. Their commitment to customer satisfaction is evident in their core values, which include doing the right thing, taking initiative, and cultivating strong relationships.
What sets Strength Warehouse USA apart is their dedication to supporting customers throughout their fitness journey. They provide expert advice on equipment selection and offer reliable shipping timelines and problem-solving assistance. As an authorized dealer for all products on their site, customers can shop with confidence, knowing that each item is backed by the manufacturer’s warranty.
2. Muscle Wellness Market
Muscle Wellness Market (musclewellnessmarket.com) is a premier online fitness gear store that caters specifically to individuals who prefer to train at home. Founded by two brothers, Jared and Aron, this e-commerce platform has grown to become a trusted source for high-quality fitness equipment and wellness products.
The company’s origin story is rooted in the founders’ passion for fitness and their personal experiences in the industry. Both Jared and Aron have extensive backgrounds in sports and fitness, holding certifications such as NSCA PT, USA Weightlifting Level 1 Coach, and CrossFit Level 1 Trainer. Their journey from operating a physical gym to launching an online store during the COVID-19 pandemic demonstrates their adaptability and commitment to serving the fitness community.
Muscle Wellness Market offers a wide range of fitness equipment suitable for various home gym setups, including garage gyms, basement gyms, and backyard gyms. Their product lineup includes strength training equipment, bodyweight equipment, conditioning tools, gym accessories, and support gear. This comprehensive selection allows customers to build their ideal workout setup, regardless of their fitness level or available space.
One of the standout features of Muscle Wellness Market is their commitment to customer satisfaction. They pride themselves on offering free shipping, competitive pricing with a lowest price guarantee, and exceptional customer service. The founders emphasize that their team genuinely cares about every step of the customer’s experience, from providing product information to guiding purchases.
3. FringeSport
FringeSport (fringesport.com) is a company that exists to help people improve their lives through strength. Their mission goes beyond selling gym equipment; they aim to assist customers in designing their dream garage gyms and provide resources for maximizing gains in limited spaces.
FringeSport specializes in durable, high-quality equipment for strength and conditioning workouts. They cater to a wide range of fitness enthusiasts, from garage gym owners to CrossFit enthusiasts. What makes FringeSport unique is their commitment to product testing – if they don’t use it themselves, they don’t sell it.
Customer satisfaction is a top priority for FringeSport. They offer a generous return policy, allowing full refunds within 30 days of purchase for any reason, and even extend this to 365 days for brand new products in original packaging. Their “your pain is our pain” philosophy ensures quick, common-sense solutions to any issues customers may encounter.
4. Fitness Factory Outlet
Fitness Factory Outlet (fitnessfactoryoutlet.com) has been a trusted name in the fitness equipment industry since 1990, offering both commercial and residential fitness equipment. They’ve built a reputation for providing top-quality gym, workout, and exercise equipment at competitive prices.
Known for carrying an extensive range of brands, including Body Solid, Powertec, Spirit Fitness, and Troy Barbell, Fitness Factory Outlet caters to diverse fitness needs. They offer everything from multi-station home gyms to specialized equipment like leg press machines and functional trainers.
One of the standout features of Fitness Factory Outlet is their commitment to making fitness equipment accessible. They frequently offer exclusive discounts and promotions, allowing customers to save on high-quality fitness gear. Additionally, their customer support team is available seven days a week to assist with any queries or concerns.
5. American Barbell
American Barbell (americanbarbell.com) has established itself as a leader in commercial gym equipment, offering a wide range of high-quality products. Founded by industry veterans with decades of experience, the company has been at the forefront of innovation in fitness equipment manufacturing.
American Barbell is particularly renowned for its barbells, weight plates, dumbbells, racks, and benches. Their product line caters to both commercial gyms and home fitness enthusiasts. What sets American Barbell apart is their commitment to innovation and quality control. In fact, they were pioneers in introducing the first hard chrome Olympic bar in 1998, setting a new standard in the industry.
The company’s dedication to quality is evident in every piece of equipment they produce. Their rigorous manufacturing processes and use of premium materials ensure that their products can withstand the demands of intense workouts and frequent use. This commitment to excellence has made American Barbell a preferred choice for Fortune 500 companies, universities, and professional sports teams.
6. RitKeep Fitness
RitKeep Fitness (ritkeeps.com) is an online retailer specializing in home gym fitness equipment and accessories. They offer a comprehensive range of products designed to help fitness enthusiasts create their ideal home workout space.
RitKeep’s product lineup includes popular items such as Smith machines, power cages, weight benches, and treadmills. They also offer a variety of home gym equipment packages, which are particularly useful for those looking to set up a complete home gym in one go. These packages often focus on power racks and Smith machines, and may include additional equipment like weight plates, barbells, and other accessories.
What makes RitKeep Fitness stand out is their focus on providing a one-stop-shop for home gym needs. Their carefully curated selection of equipment caters to various fitness goals and space requirements, making it easier for customers to find everything they need in one place.
7. Bowflex
Bowflex (bowflex.com) is a well-known name in the home fitness equipment industry, offering a wide range of innovative products designed for home use. The company has built a reputation for creating compact, versatile equipment that allows users to get a comprehensive workout without the need for a large, dedicated gym space.
Bowflex’s product line includes their famous home gyms, as well as indoor cycling bikes, treadmills, Max Trainers (a combination of elliptical and stair stepper), and adjustable dumbbells. One of their most popular products is the Bowflex Revolution home gym, which offers over 100 strength training exercises using their patented SpiraFlex resistance technology.
What sets Bowflex apart is their focus on space-saving, multi-functional equipment. For example, their adjustable dumbbells replace multiple sets of traditional dumbbells, making them ideal for home use. Additionally, many of their cardio machines, such as the Max Trainer series, are designed to provide intense, full-body workouts in a short amount of time.
Bowflex also emphasizes the integration of technology in their products. Many of their newer machines come with built-in screens and compatibility with their JRNY digital fitness platform, which offers personalized workouts, coaching, and entertainment options.
By offering a range of products that cater to different fitness needs and preferences, along with innovative features and space-saving designs, Bowflex has positioned itself as a go-to brand for home fitness enthusiasts.
8. Rep Fitness
Rep Fitness (repfitness.com) is a rapidly growing company that specializes in high-quality strength and conditioning equipment for both home and commercial use. Founded in 2012, Rep Fitness has quickly established itself as a go-to source for fitness enthusiasts looking for premium equipment at competitive prices.
Rep Fitness offers a wide range of products, including power racks, barbells, weight plates, benches, and functional trainers. They are particularly known for their innovative designs and attention to detail. For example, their AB-5200 adjustable bench has gained popularity for its sturdy construction and versatile design.
One of Rep Fitness’s standout features is their commitment to product development and improvement based on customer feedback. They frequently release new products and update existing ones to meet the evolving needs of their customers. Their in-house design team works tirelessly to create equipment that combines functionality, durability, and aesthetics.
Rep Fitness also prides itself on excellent customer service and fast shipping. They offer detailed product information, including 3D models of many items, to help customers make informed decisions. With a focus on quality, innovation, and customer satisfaction, Rep Fitness has become a favorite among home gym enthusiasts and commercial gym owners alike.
9. DICK’S Sporting Goods
DICK’S Sporting Goods (dickssportinggoods.com) is one of the largest and most well-known sporting goods retailers in the United States. While they offer a wide range of sports equipment and apparel, they also have a significant presence in the fitness equipment market.
DICK’S Sporting Goods carries a diverse selection of fitness equipment, catering to various workout styles and budgets. Their product range includes treadmills, ellipticals, exercise bikes, weight benches, and home gyms from popular brands like NordicTrack, Bowflex, and their own ETHOS brand.
One of the advantages of shopping at DICK’S Sporting Goods is the ability to find equipment for multiple sports and activities in one place. This makes it a convenient option for those looking to outfit a home gym while also purchasing gear for other athletic pursuits.
DICK’S Sporting Goods offers both in-store and online shopping experiences. Their brick-and-mortar locations allow customers to see and try equipment before purchasing, while their website provides detailed product information and customer reviews. They also frequently run sales and promotions, making it possible to find good deals on fitness equipment.
10. Fit Equipment Etc.
Fit Equipment Etc. (fitnessequipmentestore.com) is a family-owned business that has been serving fitness enthusiasts since 1993. They offer a wide range of new and pre-owned fitness equipment for both home and commercial use.
Fit Equipment Etc. stands out for its extensive selection of pre-owned equipment, which allows customers to purchase high-quality machines at more affordable prices. They thoroughly inspect and refurbish used equipment to ensure it meets their quality standards before selling.
Their product range includes cardio machines like treadmills, ellipticals, and exercise bikes, as well as strength training equipment such as weight benches, power racks, and functional trainers. They carry products from reputable brands like Life Fitness, Precor, and Spirit Fitness.
One of the unique aspects of Fit Equipment Etc. is their showroom in Shrewsbury, Massachusetts, where customers can view and test equipment before making a purchase. For those shopping online, they provide detailed product descriptions and often include multiple photos of pre-owned items to give customers a clear idea of the equipment’s condition.
Fit Equipment Etc. also offers delivery and installation services, making it convenient for customers to set up their new equipment. Their commitment to customer service extends to providing maintenance and repair services, ensuring that customers can keep their fitness equipment in top condition for years to come.
By offering a mix of new and pre-owned equipment, along with comprehensive services and expert advice, Fit Equipment Etc. has established itself as a trusted source for fitness equipment, particularly for those looking for quality machines at competitive prices.
